Big Data Marketing is a new marketing concept. All actions in this area result from analysing large packages of quickly generated data – Big Data.
As the analysis is performed in real time, all Big Data Marketing activities are triggered on an ongoing basis and are consistently based on the most recently updated customer information.
This dynamic combination of customized communication and content with the customer reality enables you to provide your customers with what they exactly need at this particular moment.
Features supporting Big Data Marketing
- Real-time tracking of prospect behaviour on your website
- Collection of data received from CRM, ERP, BI and loyalty schemes
- Tracking of prospects activity in social media
- Analysis of collected information in near real-time o personalized one-to-one communication with your prospects using the best suited channel.